CONSUMER BEHAVIOR SPECIALIST
Malin runs her own Gaming research agency. She brings more than 15 years of experience in behavioral research and consulting with a focus on the gaming and youth industries. Her background was in large research organizations such as Gartner as well as smaller agencies.
She has extensive experience in delivering actionable insights and advice to clients, including game publishers such as EA, Konami, and Ubisoft but also independent developers and start-ups. She has successfully led global projects for game testing, concept testing, user segmentation, UX/UI experience, and more recently NFT concept strategies.
Passionate about finding the exceptional user experience as well as understanding the intrinsic motivations behind user behavior and how to activate and trigger change.