Malin runs her own Gaming research agency. She brings more than 15 years of experience in behavioral research and consulting with a focus on the gaming and youth industries. Her background was in large research organizations such as Gartner as well as smaller agencies.

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She has extensive experience in delivering actionable insights and advice to clients, including game publishers such as EA, Konami, and Ubisoft but also independent developers and start-ups. She has successfully led global projects for game testing, concept testing, user segmentation, UX/UI experience, and more recently NFT concept strategies.

 

Passionate about finding the exceptional user experience as well as understanding the intrinsic motivations behind user behavior and how to activate and trigger change.