CASE STUDIES
GAMING
A startup launching a new gaming platform was struggling to make the platform look more ‘slick’ than the competition without alienating the audience (60+ years old)
RE-FRAMING THE CHALLENGE
Our re-framing process identified that the focus should shift to the strategy behind the design.
ADVISORY BOARD OUTCOMES
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Uncovered main issue; team’s focus on making the game clean and simple resulted in neglecting company’s values of warmth, community, and passion to ‘build an experience by players for players.
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Followed up with six ‘deep dives’ with our user experience Visioneer guiding the team with his strategic design matrix
to build that principle into the game experience from start
to finish.
This completely changed the design process and this start-up has now launched with an incredible design built around their unique perspective and objectives.
The vision gave us the niche expertise we needed to re-design our platform. The format just works; pinpointing weak spots and advising on how to solve them in a highly time-efficient way.
Stefan Skorchev,
CEO, 7 of D Ltd
THE EXPERT TEAM
CASE STUDIES
FINTECH
A payment solutions tech platform was looking for a growth strategy to increase sales and user experience.
RE-FRAMING THE CHALLENGE
Our re-framing process identified that the focus should shift to working on the product proposition, messaging and user experience as this was identified as limiting sales.
ADVISORY BOARD OUTCOMES
Mission, value and purpose of the product must transition from a simple tech solution to a community building tool.
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Company to build on macro trends of the future - empowerment, control, sense of belonging, human connections...
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Focus number of leads, best practice, local partnerships and couple of hand picked client-ambassadors to speed up sales
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Followed up with 'deep dives' with our Branding/UX expert Visioneer guiding the team on how to position their solution as the transactional choice of client
This changed the business by identifying strategy weaknesses and finding solutions to improve the overall user experience.
THE EXPERT TEAM
The Vision’s pop-up advisory boards have turbo-charged our business by identifying some key pitfalls in our strategy….
Can’t wait for the next one.
Ronan Hynes,
Co-Founder, Voilo LTD
CASE STUDIES
EDTECH
A growth strategy for a VR Edtech business looking to expand their audience and reach more children.
RE-FRAMING THE CHALLENGE
Our re-framing process identified that the focus should shift to broadening the product offering and how to finance development.
ADVISORY BOARD OUTCOMES
Broaden their content - Identify partners with existing complementar and more mainstream content to add to their catalogue
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Identify tech platforms who could help fund the development of further content and provide marketing support
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Increase the headsets supported and allow for digital download (vs [pre-loading on headset)
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Followed up with 'deep dives' with our platform expert Visioneer guiding the team on How and Who to approach at Google, Meta, HTC (making direct introductions)
This changed the way the team thought about their offering and gave them confidence to try new things, take the product in different directions and find solutions to problem solving.
THE EXPERT TEAM
The whole experience has completely changed my way of approaching problem solving. I was at a strategy crossroads, but ‘the vision’s’ fresh perspective and advice has given me confidence about the direction I need to take.
Claire Downes,
CEO, Round Midnight LTD