Ana Micoud
INTERNATIONAL BUSINESS DEVELOPMENT, BRAND STRATEGY AND PARTNERSHIP SPECIALIST
With more than 25 years of experience, Ana has solid expertise in strategic consultancy and brand development as well as in the management of cross-functional projects at general management level. Ana has developed these skills in the media, gaming, entertainment, and lifestyle sectors for large international groups, through experience in consulting firms but also in business, notably at The Walt Disney Company where she held EMEA responsibility of the P&L of a portfolio of brands.
In 2018, Ana founded The Wizards, supporting companies in the development of their growth strategies and the management of innovation and marketing projects.
Quadrilingual (French, English, Spanish and Portuguese), Ana is a graduate of EM Lyon and has an MBA from Lancaster University in England, specializing in Strategy. In particular, Ana stands out for her transverse skills, in-depth understanding of multiple cross-company topics and its communication platforms, as well as remarkable creativity significantly accelerating client projects.
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Recent projects includes: defining the marketing strategy for one of Ubisoft major mobile game, strategic analysis for L'Oréal & brand strategy for Activision tier 1 franchise.