A former VC investment portfolio director and private banker, with early multinational and corporate experiences at BAT plc and GKN plc, Zed is an entrepreneurial director and leader, with first-hand experience of companies at various stages of growth. 

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He has led commercial sales and marketing teams in many sectors and improved top line results from 6% to 100% on turnovers from £250,000 to £20,000,000. 

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As a CEO, he has empowered teams to deliver and coached the re-design of business processes and value propositions to improve bottom line results by up to 100%. 
 
Often hired by founders, shareholders and venture capital companies when their businesses need restructuring, the sales teams are under-performing, for scaling up advice and preparation for a fundraise.